Program Requirements

To qualify and remain a Laser Labs Authorized Reseller, your business must adhere to this Laser Labs Authorized Reseller Policy at all times.

1. Maintain Current Business Information and Disclose All Locations that Carry Laser Labs Products

Maintain accurate and up-to-date company information and disclose all retail locations that carry Laser Labs products throughout the term of your reseller relationship with Laser Labs.

Qualifying retail locations can only be one of the following: your physical brick and mortar store(s), your commerce-enabled website(s), or temporary storefronts (events, trade shows, pop up stores, etc).

2. Report Sell-Thru for Physical Retail Location(s) and Ecommerce Sites

Reseller must provide sell-thru information by SKU and approved retail location upon request.  Laser Labs reserves the right to perform an audit of financial statements pertaining to Laser Labs sales or the business operations (conduct) to ensure compliance with this policy.


3. Laser Labs’s Minimum Advertised Price Policy

Reseller must understand their obligations under Laser Labs’s MAP Policy and abide by them.  You can read the Policy in its entirety here.

4. Sell to Retail Consumers Only

Reseller may not sell in bulk to B2B accounts, wholesalers, or freight forwarders/drop shippers for other retailers.  Reseller may only sell to your end consumers only.

5. Only Purchase Laser Labs Products Directly from Assigned & Authorized Distributor

Reseller must not buy Laser Labs products from other retailers, or from other sources not explicitly endorsed by Laser Labs.

6. Only Sell Laser Labs Products in Original Packaging

Reseller may not alter original Laser Labs packaging in any way prior to reselling Laser Labs products.  Removing Laser Labs products from packaging and reselling Laser Labs products in a different packaging or under a different name is strictly prohibited.

7. No Bundling Laser Labs Products Without Obtaining Permission

Reseller must not re-SKU or bundle Laser Labs products in your online assortments and data feeds without receiving prior written permission from Laser Labs.

8. Bulk Sales

Reseller agrees to reasonably cooperate with Laser Labs in preventing unauthorized exportation of Laser Labs Products.  For Laser Labs products which incorporate an individualized numerical designation (e.g. serial number) and which are sold in bulk, defined as four (4) or more units in a single transaction, or ten (10) or more units purchased by the same individual within thirty (30) days (“Serialized Bulk Products”), Reseller shall endeavor to request the following information: customer name, customer address, customer phone, product serial numbers, and dates of transaction.  The customer information is not required to be transferred to Laser Labs, however it should be used to identify suspicious purchase patterns.  In the event the customer refuses to provide such information, Reseller should reduce the transaction quantity to below the applicable Serialized Bulk Products threshold.

9. Customer Confusion

Reseller will not advertise, market, display, or demonstrate non Laser Labs products together with Laser Labs products in a manner that would create the impression that the non Laser Labs products are made by, endorsed by, or associated with Laser Labs.

10. Sell on Approved Retail Website(s) Only

Reseller must only take orders via publicly accessible ecommerce enabled web pages hosted on approved websites owned and operated by your company.

Selling on 3rd party sites (eBay, Amazon, Alibaba, etc.), drop-ship accounts (,,, etc.), classified sites (, Facebook Marketplace, etc.), or direct messages on forums is strictly prohibited.

11. Sell to Customer(s) Within an Assigned Geographic Territory

Reseller must restrict customer order shipments to shipping addresses located within your assigned country or designated territory.  This includes selling or shipping Laser Labs products to end consumers online if your territory does not include the online channel.

12. Ensure PCI Compliance

Reseller must ensure PCI compliance for all approved commerce-enabled websites owned and operated by your company.

13. Maintain Updated Privacy Policy

Reseller must publish and maintain a publicly accessible privacy policy.

14. Operate Ecommerce Business Separately from Offline Retail Businesses

Reseller must plan inventory for your ecommerce business separately from inventory planned for your physical store’s business and provide accurate sell-thru numbers for each.

15. Security Measures from Ecommerce Sites and Fraud Protection

Reseller must ensure industry-standard ecommerce security and fraud protection measures are in place, including two-factor authentication, authorized territory shipping restrictions, and customer fraud resolution procedures.

16. Obey the Law, Abide by Policy Rules, and Serve Customer Needs

Reseller must ensure industry-standard ecommerce security and fraud protection measures are in place, including two-factor authentication, authorized territory shipping restrictions, and customer fraud resolution procedures.  Failure to comply with all of the terms in Laser Labs’s Authorized Reseller Policy will result in suspension or termination of your account.